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Jeff Lindor applauding with a full ballroom of guests at the Gentlemen's Factory Pay It Forward Black Tie Affair in DUMBO, Brooklyn
The GF Journal · Event Recap

The Pay It Forward Black Tie Affair: Honoring Leaders, Funding the Work

On December 8, 2022, Gentlemen's Factory filled a DUMBO ballroom in black tie to honor the business leaders building our community and to raise money for the nonprofits doing the work on the ground. TD Bank powered the night, with Beam Suntory as a sponsor.

When
Thursday, December 8, 2022
Where
DUMBO, Brooklyn
Sponsors
TD Bank, Beam Suntory
Theme
Honoring business leaders and raising money for nonprofits
Photography
Kevin Jean-Jacques / KvonFoto
Powered by Sponsored by Beam Suntory

Every community has people who build quietly: the business owner who hires from the neighborhood, the founder who mentors on weekends, the nonprofit leader who turns small budgets into big outcomes. On Thursday, December 8, 2022, Gentlemen's Factory put on black tie to say their names out loud.

The Pay It Forward Black Tie Affair brought our community to a brick-and-timber ballroom in DUMBO, Brooklyn, for an evening with a two-part mission printed on the program: celebrating business leaders and raising money for nonprofits disrupting the status quo in NYC and beyond. The night was powered by TD Bank, with Beam Suntory as a sponsor.

Arrival: the red carpet

Guests walked in past a black-and-gold balloon arch and giant illuminated GF letters, then onto a red carpet in front of the TD Bank, Beam Suntory and Gentlemen's Factory step-and-repeat. Tuxedos, gowns and Gentlemen's Factory lapel pins set the tone before the first toast.

Jeff Lindor with a guest on the red carpet in front of the TD Bank, Beam Suntory and Gentlemen's Factory step-and-repeat
The red carpet, with sponsors TD Bank and Beam Suntory.
Printed programs for The Pay It Forward Black Tie Affair, Thursday, December 8, 2022
The program: celebrating business leaders and raising money for nonprofits disrupting the status quo in NYC and beyond.
A Gentlemen's Factory pin on a tuxedo lapel
Jeff Lindor leaping in front of the giant GF letters at the Pay It Forward gala
Jeff Lindor, founder and CEO of Gentlemen's Factory, at the GF letters.
Black and gold balloon arch with giant illuminated GF letters at the Pay It Forward gala
Five guests in tuxedos posing at the GF letters and balloon arch

The bar and the table

Inside, the bar was crowned with a Gentlemen's Factory ice sculpture and a gold CHEERS marquee. Tropical rum punch and champagne were poured all night, and a long charcuterie spread anchored the room.

Gentlemen's Factory ice sculpture on the bar
The bar, with a Gentlemen's Factory ice sculpture.
Gold CHEERS marquee letters on the bar
Tropical rum punch served at the Pay It Forward gala bar
A long charcuterie spread with flowers and greenery

The program

Live music carried the evening, with a DJ, a band and a trumpet player setting the pace between speeches. Jeff Lindor, founder and CEO of Gentlemen's Factory, took the podium to welcome the room, and the program moved between remarks, music and the moment everyone came for: the awards.

A vocalist performs in front of the screen reading The Pay It Forward Black Tie Affair, powered by TD Bank
A trumpet player performing live at the Pay It Forward gala
Live music carried the night.
Jeff Lindor speaking from the podium at the Pay It Forward gala

Honoring the builders

Each honoree received a Pay It Forward award, engraved with their name, the date and two words that sum up the Gentlemen's Factory mission: Let's Build. Honorees included Sunshine Foss of Happy Cork, Johanne Brierre, Brandon Hurst and Coach Ted Gustus, among the leaders recognized for what they have built and what they give back.

Engraved Pay It Forward awards for honorees Johanne Brierre and Brandon Hurst, dated December 8, 2022
The Pay It Forward awards, engraved with "Let's Build."
Honoree Sunshine Foss of Happy Cork on stage with her Pay It Forward award
Honoree Sunshine Foss of Happy Cork.
Honoree Johanne Brierre speaking at the podium
Honoree Johanne Brierre.
Honoree Brandon Hurst smiling at the podium at the Pay It Forward Black Tie Affair
Honoree Brandon Hurst at the podium.
Honoree Coach Ted Gustus holding his Pay It Forward award at the podium
Honoree Coach Ted Gustus with his Pay It Forward award.

Giving on the spot

The second half of the mission happened in real time. A QR code went up on the big screen, and guests gave from their seats to support nonprofits doing the work in our community.

The screen inviting guests to scan a QR code to donate
Guests gave on the spot by scanning the QR code on screen.
Guests applauding at their table

Then, the dance floor

Once the awards were handed out and the giving was done, the chairs emptied and the dance floor filled. It was the kind of night that reminds you why community matters: people who work hard all year, celebrating each other in the same room.

Guests dancing at the Pay It Forward gala
Two guests dancing
Guests on the dance floor
Jeff Lindor with two guests at the Pay It Forward gala
Jeff Lindor laughing with a guest in black tie

Why it matters

Paying it forward is how communities compound. The leaders we honored built businesses and institutions that create jobs, opportunity and pride. The nonprofits we raised money for reach the people who need it most. Gentlemen's Factory exists to connect the two, and to keep Black and Brown men at the center of that work through our cohorts, events and research.

Thank you to TD Bank for powering the night, to Beam Suntory for sponsoring it, to our honorees for the example they set, and to every guest who gave.

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